Brand guidelines · AMAZON ADS GROWTH MARKETING
Amazon Ads Growth Marketing
“For every business, big or small.”
Series-level look-and-feel package · reusable across event types · last updated May 13, 2026
Series Viz ID
Amazon Ads · Series Viz ID
Series-level look-and-feel for Amazon Ads — applies across Immersion Day, Strategic Partner Immersion, and the unBoxed regional tour. Anchored by Smile Orange + Squid Ink with Amazon Ember typography; gradient + motion language carry the energy of the digital-first creative system.
Mood board
9 reference tiles defining the series’ visual texture.
Smile Orange gradient
Squid Ink + Orange
Bright spectrum
Goals — Build Brand Awareness
AdProducts — Creative Solutions
Devices — Smartphone
Poster system (9:16)
Wayfinding wall
Speaker card
Series-locked palette
Distinct from the master client palette — use these for series consistency.
Smile Orange
#FF6200
Primary brand accent, hero moments
Squid Ink
#161D26
Primary text, signage
Off-White
#F5F3EF
Background, soft surfaces
Midnight
#252F3E
Deep neutral, video bumpers
Cobalt
#A3AAB5
Mid-tone, UI furniture
Series-locked typography
Type families approved at the series level — composition rules inherit from the master Typography tab.
Display / signage / hero
AMAZON GROWTH
Body / wayfinding
Welcome — please proceed to the main hall
Tabular data, metadata, captions
SEP 14 · 2026 · LA
Applicable templates
3 event templates can pull this Viz ID at instantiation.
Per-template visual directions
The series Viz ID above is the canonical anchor. Creative directions explored for individual templates live alongside each template — click into a template to see Direction 01 / Direction 02 mockups, posters, wayfinding, badges, and stage cards in progress.
Reuse this Viz ID for 3 upcoming events.
Hakuhodo Strategic Partner Immersion (Nov), CN ChinaJoy Hype Lounge variant (Aug), and a P&G Q4 follow-up in scope discussion.
Sources: portfolio events · 3 applicable templates · last updated May 13, 2026