Mission Control · Executive view

Strategic overview

Portfolio health, year-over-year, by client and event type.

Strategic narrative

AI-generated · grounded in 7 events · 14 vendor relationships

$4.1M planned across 7 events, $1.7M committed to date. Forecast margin 18.4% (trending +0.4pt vs last week). Brand consistency steady at 87% across approved creative.

Amazon Ads dominates the slate (6 events, 90% of budget) while Google represents 1 event · 10% of budget — and the highest-margin tier given lighter mid-funnel burn.

Risk surface: 1 at-risk and 1 blocked events. Top vendor risks concentrated in Statement Floral, Launchpad Staffing, and Printcraft — 12 contract under active sanity-check review.

Total events

5 on track · 2 flagged

Total budget

$4.1M

Across 2 clients

Total committed

$1.7M

41% of plan

Forecast margin

18.4%

+0.4pt vs last week

Active vendors

Of 14 on roster

Forecast variance

-3.9pt

Actual vs 45% planned utilization

Performance by client

Budget, committed, and utilization by client account

Client	Events	Budget	Committed	Utilization
Amazon Ads	6	$3.7M	$1.6M	43%
Google	1	$410K	$88K	21%

Performance by event type

Templates currently in market · avg budget and remaining margin

Template	Events	Avg budget	Avg margin
Immersion Day SAAM	3	$740K	51.6%
Reception SAAM	1	$410K	78.5%
Vertical Forum Partner-Led	1	$420K	57.1%
Strategic Partner Immersion Partner-Led	1	$480K	80.2%
3P Vertical Event APAC Regional	1	$580K	50.0%

Vendor concentration

Top 5 vendors by YTD spend · $20.2M portfolio total

AI-monitored

Statement Floral
Decor & Florals · tier 2 · 3 active engagements· Delivery timing — 2 of last 5 events
$4.2M
20.8%
Marigold Catering
Catering · tier 3 · 4 active engagements
$3.1M
15.4%
Aqua
Venue · tier 3 · 5 active engagements
$2.8M
13.9%
SBI Fabrication
Custom Fabrication · tier 2 · 2 active engagements
$1.9M
9.4%
Form Modular
Modular Staging & Furniture · tier 2 · 4 active engagements
$1.9M
9.2%

Forward-looking

Next 3 events on the calendar · status, budget, and runway

Vertical Forum: Autos
Amazon · Vertical Forum · AMER · Detroit
$180K/ $420K
Runway
6 wks
On track
Nike Advertiser Growth Summit
Amazon · Immersion Day · AMER · Portland
$215K/ $720K
Runway
11 wks
On track
CN ChinaJoy Hype Lounge
Amazon · 3P Vertical Event · APAC · Shanghai
$290K/ $580K
Runway
12 wks
Blocked

29 people on roster · 4 additional events further out. Next on the calendar: Vertical Forum: Autos (Amazon).