Mission Control · Executive view

Strategic overview

Portfolio health, year-over-year, by client and event type.

Strategic narrative

AI-generated · grounded in 24 events · 14 vendor relationships

$4.9M planned across 24 events, $2.5M committed to date. Forecast margin 18.4% (trending +0.4pt vs last week). Brand consistency steady at 87% across approved creative.

Risk surface: 1 at-risk and 1 blocked events. Top vendor risks concentrated in Statement Floral, Launchpad Staffing, and Printcraft — 12 contract under active sanity-check review.

Total events

12 on track · 2 flagged

Total budget

$4.9M

Across 2 clients

Total committed

$2.5M

51% of plan

Forecast margin

18.4%

+0.4pt vs last week

Active vendors

Of 14 on roster

Forecast variance

+6.2pt

Actual vs 45% planned utilization

Performance by client

Budget, committed, and utilization by client account

Client	Events	Budget	Committed	Utilization
Amazon Ads Growth Marketing	24	$4.9M	$2.5M	51%

Performance by event type

Templates currently in market · avg budget and remaining margin

Template	Events	Avg budget	Avg margin
Immersion Day SAAM	5	$252K	15.9%
Tech Partner Day Tech Partner	4	$270K	47.4%
Vertical Forum Partner-Led	2	$79K	14.6%
3P Vertical Event APAC Regional	2	$93K	42.5%
Strategic Partner Immersion Partner-Led	1	$60K	95.0%

Vendor concentration

Top 5 vendors by YTD spend · $20.2M portfolio total

AI-monitored

Statement Floral
Decor & Florals · tier 2 · 3 active engagements· Delivery timing — 2 of last 5 events
$4.2M
20.8%
Marigold Catering
Catering · tier 3 · 4 active engagements
$3.1M
15.4%
Aqua
Venue · tier 3 · 5 active engagements
$2.8M
13.9%
SBI Fabrication
Custom Fabrication · tier 2 · 2 active engagements
$1.9M
9.4%
Form Modular
Modular Staging & Furniture · tier 2 · 4 active engagements
$1.9M
9.2%

Forward-looking

Next 3 events on the calendar · status, budget, and runway

3P Vertical · Cannes Lions Activation
Amazon Ads Growth Marketing · 3P Vertical Event · EMEA · Cannes
$52K/ $65K
Runway
6 wks
On track
Vertical Forum · Autos
Amazon Ads Growth Marketing · Vertical Forum · AMER · Detroit
$59K/ $79K
Runway
6 wks
On track
Leadership Table Dinner · London
Amazon Ads Growth Marketing · Leadership Table Dinner · EMEA · London
$46K/ $65K
Runway
7 wks
On track

29 people on roster · 21 additional events further out. Next on the calendar: 3P Vertical · Cannes Lions Activation (Amazon Ads Growth Marketing).