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Brand guidelines · AMAZON ADS GROWTH MARKETING

Amazon Ads Growth Marketing

“For every business, big or small.”

Client tier
Do nots
4 hard stops — flagged automatically by Brand Sentinel.

  • Never use Amazon Orange as a background fill

  • Never substitute Amazon Ember with a near-similar font (Helvetica drift is the most-flagged anomaly)

  • Never co-brand without the partner toolkit lockups

  • Never use the smile-and-arrow icon below 21px