Events · Brief intake

From brief to draft

Paste a client brief — AI extracts parameters, surfaces risks, picks a template.

58

Brief sufficiency

58/100 · 3 blockers

  • Strong on outcomes
  • Gaps on logistics
  • Budget hint missing
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Client brief

Inbound · Sarah Liu, Amazon Ads Events

Subject: Amazon Ads Q4 advertiser summit — premium accounts Team, We're targeting a Q4 2026 strategic narrative event for our top 75 SAAM-tier advertiser accounts. Premiere venue in West Los Angeles, two days, mid-September. Format: opening reception evening 1, plenary morning 2, breakouts and salons through day 2, closing dinner offsite. Audience expectations: C-suite from holdco partners (Publicis, IPG, WPP, Omnicom), CMOs from priority accounts (LVMH, Unilever, P&G, AB-InBev), plus internal Amazon Ads leadership. Budget envelope: ~$850K across all production. Key requirements: - Branded environmental design — Amazon Ads identity, but elevated for SAAM tier - High-quality F&B (luxury-tier expectations) - Translation booth (EN/JA) — we're co-hosting with Japan team for hybrid satellite - Photography + recap deck - Stay within Net-30 vendor terms; no exclusivity clauses Send back a proposed runway and team allocation by EOW. — Sarah Liu, Senior Director, Amazon Ads Events
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Brief parser

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