Business unit · part of Amazon
Amazon Ads Growth Marketing
Relationship health, in-flight events, and pending decisions.
Events in program
45 events
Across 4 RFP categories
Regions covered
3 regions
AMER · EMEA · APAC
Program budget
$6.5M total
Sum of category budgets
Priority verticals
6 priority verticals
Tech · Beauty · Sports · Gaming · Retail · Auto
Account health
12 of 24 events on track. 1 at risk: Advertiser Growth Summit · Q3 AMER. 1 blocked: CN ChinaJoy Hype Lounge.
Avg margin holding at 38.3%. Healthiest: Strategic Partner Immersion Day · Tokyo at 95.0%. Tightest: Skai × Smartly Sponsorship · Q1 Cannes at 3.5%.
12 decisions waiting on you. In flight now:
- SBI Fabrication — stage architecture + entry portal — Amazon Ads Immersion Day: Los Angeles · Urgent
- Aqua Beverly Hills — final hold + day-2 buyout add-on — Amazon Ads Immersion Day: Los Angeles · Urgent
- ChinaJoy permit submission package — CN ChinaJoy Hype Lounge · Urgent
Events in flight
At-risk first · runway, utilization, and status for active events
| Event | Date | Status | Budget | Utilization | Runway |
|---|---|---|---|---|---|
| Advertiser Growth Summit · Q3 AMER Advertiser Growth Summit · New York | Aug 12–13 | At risk | $100K | 45% utilized | 13wk |
| CN ChinaJoy Hype Lounge 3P Vertical Event · Shanghai | Aug 1–4 | Blocked | $120K | 35% utilized | 12wk |
| 3P Vertical · Cannes Lions Activation 3P Vertical Event · Cannes | Jun 17–21 | On track | $65K | 80% utilized | 5wk |
| Vertical Forum · Autos Vertical Forum · Detroit | Jun 18 | On track | $79K | 75% utilized | 6wk |
| Leadership Table Dinner · London Leadership Table Dinner · London | Jun 25 | On track | $65K | 71% utilized | 7wk |
| Tech Partner Day · United States Tech Partner Day · New York | Jul 15 | On track | $400K | 50% utilized | 9wk |
| Tech Partner Day · EMEA Tech Partner Day · London | Jul 22 | On track | $300K | 50% utilized | 10wk |
| CN GGS Summit CN Summit · Shanghai | Sep 5 | On track | $150K | 20% utilized | 17wk |
| Skai × Smartly Event Sponsorship Partner-Led Sponsorship · Las Vegas | Sep 9–11 | On track | $170K | 15% utilized | 17wk |
| Amazon Ads Immersion Day: Los Angeles Immersion Day · Los Angeles | Sep 15–16 | On track | $400K | 38% utilized | 18wk |
| APAC Tech Partner Day · Tokyo Tech Partner Day · Tokyo | Oct 8 | On track | $190K | 15% utilized | 22wk |
| CN Partner Summit CN Summit · Beijing | Oct 15–16 | On track | $220K | 10% utilized | 23wk |
| Amazon Ads Partner Summit 2026 Partner Summit · Seattle | Oct 21–23 | On track | $1.0M | 15% utilized | 23wk |
| Strategic Partner Immersion Day · Tokyo Strategic Partner Immersion · Tokyo | Nov 12 | On track | $60K | 5% utilized | 27wk |
Pending approvals
AI suggests · the producer's click is what acts. Scoped to this BU's events.
| Type | Request | Event | Requested by | Date | Urgency | AI suggestion | Actions |
|---|---|---|---|---|---|---|---|
Contract | SBI Fabrication — stage architecture + entry portal | Amazon Ads Immersion Day: Los Angeles | Alex Schwab | May 8, 2026 | Urgent | AI: Push back· 92% confidence 3 anomalies vs corpus norms (Net-60 / exclusivity / auto-renewal). Push-back recommended over outright reject. | |
Venue | Aqua Beverly Hills — final hold + day-2 buyout add-on | Amazon Ads Immersion Day: Los Angeles | Alex Schwab | May 6, 2026 | Urgent | AI: Approve· 91% confidence Aqua hosted 4 prior Amazon SAAM events with avg rating 4.7/5; capacity fits 120 guests; on-track for Net-30 terms. | |
Venue | ChinaJoy permit submission package | CN ChinaJoy Hype Lounge | Lin Zhao | May 4, 2026 | Urgent | AI: Escalate· 65% confidence Permit currently blocked by venue authority. Escalation to NVE legal recommended given event proximity. | |
Creative | Day 1 plenary — stage design renders V2 | Amazon Ads Immersion Day: Los Angeles | Jordan Park | May 7, 2026 | Soon | AI: Approve· 86% confidence Aligns with brand kit (Champagne Gold + Amazon black). No anomalies vs prior Immersion Day renders. | |
Budget | Immersion LA budget v3 — sign-off ($359K vs $400K approved) | Amazon Ads Immersion Day: Los Angeles | Alex Schwab | May 8, 2026 | Soon | AI: Approve· 88% confidence No outliers vs Immersion Day template; total tracks at 90% of approved budget. | |
Creative | Day 1 opening keynote deck V1 — first review | Amazon Ads Immersion Day: Los Angeles | David Chen | May 8, 2026 | Soon | AI: Push back· 78% confidence 3 of 24 slides flagged for brand consistency drift — Amazon Ember substituted with Helvetica. | |
Vendor | F&B catering — Reception + plenary, 75 guests × 2 days | Amazon Ads Immersion Day: Los Angeles | Maria Lopez | May 6, 2026 | Soon | AI: Approve· 82% confidence Volume tier 2; quote at 9% off list — within expected discount range (10% expected). | |
Contract | Vanguard Security — pushed back terms | Amazon Ads Immersion Day: Los Angeles | Maria Lopez | May 6, 2026 | Soon | AI: Approve· 71% confidence Vendor returned with revised liability cap at $1M (matches norm); other terms unchanged. | |
Vendor | TCI Lighting & Audio — broadcast feed scope at $58K | Amazon Ads Immersion Day: Los Angeles | Jordan Park | May 7, 2026 | Normal | AI: Approve· 84% confidence Volume tier 2; quote at 12% off list — within expected discount range (12% expected). | |
Creative | Day 1 breakout briefs — Retail / Auto / Beauty tracks | Amazon Ads Immersion Day: Los Angeles | David Chen | May 5, 2026 | Normal | AI: Approve· 90% confidence Brand consistency 94% — all assets within Amazon Ads kit. | |
Creative | Advertiser invitation — final art + email send-list | Amazon Ads Immersion Day: Los Angeles | Ravi Mehta | May 4, 2026 | Normal | AI: Approve· 93% confidence Aligns with brand kit (Smile Orange + Squid Ink). No anomalies vs prior Immersion Day renders. | |
Creative | Immersion LA recap video script — first cut | Amazon Ads Immersion Day: Los Angeles | David Chen | May 8, 2026 | Normal | AI: Approve· 82% confidence Story arc tracks Immersion Day template; 3 customer quotes, on-message. |
Completed
Recently-live events · most recent first
| Event | Live date | Budget | Final spend |
|---|---|---|---|
| Amazon Ads Immersion Day · Singapore 2026 Immersion Day · Singapore | Apr 30 – May 1 | $230K | $220K-4% |
| Skai × Smartly Sponsorship · Q1 Cannes Partner-Led Sponsorship · Cannes | Apr 23 | $170K | $164K-4% |
| Amazon Ads Immersion Day · São Paulo 2026 Immersion Day · São Paulo | Apr 16–17 | $180K | $172K-4% |
| APAC Tech Partner Day · Singapore Tech Partner Day · Singapore | Apr 9 | $190K | $182K-4% |
| Amazon Ads Immersion Day · Mexico City 2026 Immersion Day · Mexico City | Mar 12–13 | $200K | $192K-4% |
| Advertiser Growth Summit · Q1 APAC Advertiser Growth Summit · Tokyo | Mar 5–6 | $100K | $96K-4% |
| Vertical Forum · CPG Vertical Forum · Chicago | Feb 26 | $79K | $76K-4% |
| Leadership Table Dinner · New York Leadership Table Dinner · New York | Feb 19 | $65K | $62K-5% |
| Amazon Ads Immersion Day · New York 2026 Immersion Day · New York | Feb 5–6 | $250K | $240K-4% |
| Advertiser Growth Summit · Q1 EMEA Advertiser Growth Summit · London | Jan 29–30 | $100K | $96K-4% |
Key vendors on this BU
Top vendors engaged across this BU's events · spend reflects this BU only
| Vendor | Category | Spend on this BU | Rating | Engagements |
|---|---|---|---|---|
| Aqua | Venue | $175K | 4.7(22) | 1 |
| Form Modular | Modular Staging & Furniture | $122K | 4.7(21) | 1 |
| TCI Lighting & Audio | Technical / AV | $95K | 4.5(31) | 1 |
| SBI Fabrication | Custom Fabrication | $90K | 4.3(18) | 1 |
| Statement Floral | Decor & Florals | $5K | 4.1(14) | 1 |
Recent activity
Latest 5 updates across this BU's events
- The Playbook8h ago
Surfaced Statement Floral as suggested decor vendor — $4.2M YTD spend, eligible for tier 2 pricing
Amazon Ads Immersion Day: Los Angeles - The Playbook9h ago
Analyzed Statement Floral contract — 3 anomalies flagged for review
Amazon Ads Immersion Day: Los Angeles - The Playbook9h ago
Permit blocker still open — Shanghai venue authority, day 11
CN ChinaJoy Hype Lounge - JPJordan Park1d ago
Uploaded stage design renders V2 — awaiting Strategy review
Amazon Ads Immersion Day: Los Angeles - ML