Financial

2026 spend forecast

AI-grounded projection across portfolio · refreshed continuously · grounded in event budgets + retainer commitments

YTD spend

$3.1M

$2.5M event production + $633K retainer earned

FY26 forecast

$6.7M

$4.9M event spend + $1.8M retainer

vs Plan

+$65K

+0.97% vs $6.7M plan

Over plan

Confidence

High

All grounded in event budgets + signed retainer terms

Quarter-over-quarter spend
Plan vs forecast across FY26 · Q1 closed · Q2 in flight (42% elapsed)
$1.2M$1.2MQ1 · actual$1.4M$1.4MQ2 · in flight$2.1M$2.2MQ3 $1.9M$1.9MQ4
PlanForecastActual (closed)

Q3 is forecasting $2.2M against $2.1M plan — +3.1% over due to Immersion LA + ChinaJoy production overruns. Q4 still has runway — $1.9M tracking against $1.9M plan.

Forecast by client
FY26 spend including retainer + event-specific costs · sorted by forecast

Amazon Ads Growth Marketing

Includes $1.8M retainer

$6.7M/ $6.7M plan

+$65K (+0.97%)

  • Immersion LA$313K
  • P&G Summit$510K
  • Nike Summit$215K
  • Vertical Forum: Autos$180K
  • ChinaJoy Hype Lounge$192K

Amazon Web Services

Project-based · no retainer

$0/ $0 plan

+$0 (+NaN%)

By region
FY26 forecast vs plan grouped by event region

AMER

11 events

$2.9M/ $2.9M plan

+$5K (+0.17%)

EMEA

5 events

$700K/ $700K plan

+$0 (+0.00%)

APAC

8 events

$1.3M/ $1.3M plan

+$60K (+4.76%)

AI flags on the forecast
AI-flagged · last refreshed 3 min ago

  • 2 events flagged at-risk or blocked add $65K of forecast variance — Advertiser Growth Summit · Q3 AMER (creative completion at 30% with 12 days to event); CN ChinaJoy Hype Lounge (permit awaiting venue authority approval).

  • Project-burn data shows 1 event running hot on hours — ChinaJoy Hype Lounge forecasting +31% vs budget (92h).

  • Lever: Decor scope reduction at Immersion LA could recover $57K (Salt Floral Studio at $121K vs Statement Floral $179K). Review proposals

  • Lever: ChinaJoy permit work could be re-baselined against the standing retainer — would shift $60K from event-specific to retainer hours and reduce Q3 over-plan exposure.

AI grounded in event budgets, project-burn velocity, and vendor proposal data. The Playbook flags — producers decide.

Recent forecast updates
Most recent changes that moved the FY26 forecast number
  • 2 hr ago
    +$80K
    P&G Summit forecast raised — creative completion at 30% with 12 days to event.
    Open
  • 6 hr ago
    +$60K
    ChinaJoy permits ran 51h over plan in March; forecast now +60h vs budget.
    Open
  • yesterday
    +$134K
    Immersion LA decor allocation finalized — Garland & Co selected at $134K (vs Statement Floral $179K).
    Open
  • 2 days ago
    +$23K
    Immersion LA content track accelerating — likely 23h over budget per job-code data.
    Open
  • 4 days ago
    −$12K
    Nike Summit work-item velocity slowing — forecast trimmed $12K off planned contingency.
    Open

See also

Track the upstream signals that move this forecast — health index, capacity burn, vendor risk.

Portfolio health