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Brand guidelines · AMAZON ADS GROWTH MARKETING
Amazon Ads Growth Marketing
“For every business, big or small.”
Client tier
Color palette
Parsed from
Core_+_Secondary_+_Tertiary-RGB.ase — Amazon’s official swatch file.Core
#FF6200
Smile Orange
RGB 255, 98, 0
#F55600
Smile Orange Text
RGB 245, 86, 0
#161D26
Squid Ink
RGB 22, 29, 38
#F5F3EF
Off-White
RGB 245, 243, 239
#FFFFFF
White
RGB 255, 255, 255
Secondary
#252F3E
Midnight
RGB 37, 47, 62
#A3AAB5
Cobalt
RGB 163, 170, 181
#E5E1D6
Ivory
RGB 229, 225, 214
Tertiary
#FF4061
Red
RGB 255, 64, 97
#FFE136
Yellow
RGB 255, 225, 54
#25CB5C
Green
RGB 37, 203, 92
#2EE5BB
Teal
RGB 46, 229, 187
#3BA9F7
Blue
RGB 59, 169, 247
#9178F7
Purple
RGB 145, 120, 247
#F986ED
Pink
RGB 249, 134, 237