Program timeline
Amazon — Amazon unBoxed Regional Tour 2026
16-month strategic view across the program. Production windows, cross-event learning flow, and concurrent-capacity heads-ups grounded in the program data.
Events in program
10
4 EMEA · 3 AMER · 3 APAC
Months active
17
Sep 2025 → Jan 2027
Live this month
1
Production windows open for 1
Next venue finalization
Tokyo · Jun 15
Site visit · APAC
Program swimlane
10 events across 17 months · production windows, milestones, and cross-event learning flow
Site visitProduction startLiveReconciledIn flightUpcomingDoneKey-learnings flow
Program heads-up
Concurrent capacity
1 events in production simultaneously this month.
- Milan (EMEA) · live May 14
Cross-event learning
3 dependency chains captured in the program — "key learnings" from earlier events seed the production windows of later events.
- Frankfurt → Toronto → São Paulo
- Frankfurt → London → Paris → Milan
- Frankfurt → Sydney → Shanghai → Tokyo
AI surfaces the heads-up · Amazon Ads Growth Marketing producers decide.
Per-event 13-week workback
Drill into the standardized regional production timeline for any event in the program
| Event | Region | Pax | Budget | Production | Live | Status | |
|---|---|---|---|---|---|---|---|
| Frankfurt Frankfurt | EMEA | 650 | $850K | Oct 16 | Jan 15 | Reconciled | 13-week workback |
| Toronto Toronto | AMER | 450 | $460K | Nov 13 | Feb 12 | Reconciled | 13-week workback |
| London London | EMEA | 550 | $620K | Nov 27 | Feb 26 | Reconciled | 13-week workback |
| São Paulo São Paulo | AMER | 350 | $280K | Dec 18 | Mar 19 | Wrapping | 13-week workback |
| Sydney Sydney | APAC | 400 | $360K | Dec 25 | Mar 26 | Wrapping | 13-week workback |
| Paris Paris | EMEA | 450 | $400K | Jan 15 | Apr 16 | Wrapping | 13-week workback |
| Shanghai Shanghai | APAC | 1500 | $640K | Jan 22 | Apr 23 | Wrapping | 13-week workback |
| Milan Milan | EMEA | 400 | $330K | Feb 12 | May 14 | In production | 13-week workback |
| Tokyo Tokyo | APAC | 1500 | $520K | Sep 10 | Dec 10 | Upcoming | 13-week workback |
| Amazon Ads Immersion Day: Los Angeles Beverly Hills | AMER | 75 | $400K | May 29 | Aug 28 | Upcoming | 13-week workback |