Partnership review · Q2 2026
Welcome, Amazon Ads Growth Marketing.
From signal to story: AI-powered creative on the largest premium streaming canvas.
Two-year retainer · 24 active events · 30 approved catalog items · Renews Dec 2026
Retainer health
93% on plan
Watch status
YTD spend
$2.5M
Across 24 events
Approved catalog
30 items
Across 9 categories
Brand consistency
92%
Immersion LA · series-locked Viz ID
The 2026 narrative
Amazon Ads' 2026 product roadmap reframes the buying motion and the creative one — Full-Funnel Campaigns launched Q1 with natural-language setup, AI agents now generate video creative from a single ASIN, Prime Video Signature is the new premium sponsorship tier, and the Samsung TV Plus interactive-ad partnership goes live in July 2026 — one month before Immersion LA. The Playbook is how that signal becomes story across this year's portfolio.
Full-Funnel Campaigns
Natural-language campaign setup — Q1 2026 launch. The new top-of-funnel for advertisers.
Prime Video Signature
Premium sponsorship tier on the largest authenticated streaming graph in the US.
ASIN-to-video agents
AI creative agents that generate broadcast-grade video ads from a single product detail page.
Samsung interactive ads
Live July 2026 — one month before Immersion LA. A hero demo moment for the August program.
Your flagship this year
Days to event
127
As of today
Workback
47%
Across 18 work items
Spend / Budget
$150K
Of $400K committed budget
Brand consistency
92%
Against approved Viz ID
Walkthrough stops
Your portal
Amazon Ads scoped view — your events, only what you should see.
Retainer health
Monthly hours, scope adjustments, forecast — transparent by default.
Approved items catalog
Every approved decor, AV, signage, and tabletop item — by category.
Brand system + Viz ID
Series-locked visual identity — colors, type, photo, generated kit.
Immersion LA detail
Flagship event — venue, workback, vendors, budget breakdown.
Customer journey
How the guest experience is staged from arrival through strike.
Run-of-show
Minute-by-minute show flow — keynote, panels, reception.
Post-event recap
Decks, lessons learned, and value realized — shipped within the week.
What you get
Three pillars of the partnership
Production scale
Pre-event design, execution, and recap — all in one frame. One producer, one portfolio, one source of truth.
Brand consistency
Series-locked Viz IDs apply once and drive every Amazon event in the portfolio. Approved once, expressed everywhere.
Strategic transparency
Retainer health, value realized, and lessons learned — surfaced continuously, not at the end of the year.
What to do next
Start the guided walkthrough
8 stops · ~6 minutes · designed for a partnership review.
Open your portal
Scoped client view — your events, your catalog, your retainer health.
Schedule a partnership review
60 minutes with your NVE account lead — quarterly cadence.
Download partnership briefing
PDF — 12 pages · roadmap, retainer summary, 2026 narrative.