Retainer health

Amazon Ads Growth Marketing · 2026 Retainer

Jan 1, 2026→Dec 31, 2026·4,800 contracted hours·$1.8M valuation

Hours used

1,752/ 4,800

37% consumed

Forecast total

5,180

+380h

vs contracted

Retainer health

93%on plan

Watch

Months until renewal

Renews Dec 31, 2026

Heads-up

AI-flagged · synthesized from 4 completed reviews

At current utilization rate, hours will hit 92% of contracted by August. Forecast lands at 5,180h vs the contracted 4,800h. Discuss scope adjustment in the next monthly review.

AI generated · grounded in 4 months of utilization data

Monthly reviews

Cadence

4 of 6 reviews completed · scope variance feeds the utilization forecast.

Jan 2026

412h

Planned 400h

Q1 planning kickoff · brand workshop · Immersion LA pre-pro

Adj · No scope changes

Feb 2026

388h

Planned 400h

Vendor partner refresh · Hakuhodo brief intake

Adj · Saved 12 hours from automated brief intake

Mar 2026

451h

Planned 400h

P&G Summit creative reviews + ChinaJoy permit research

Adj · ChinaJoy permits ran 51h over — flagged for retro

Apr 2026

501h

Planned 400h

Immersion LA production prep · Nike Summit kickoff

Adj · Approved +100h scope addition for Nike accelerated timeline

May 2026

—

Planned 400h

In progress · Immersion LA final stretch

Adj · Scheduled review 2026-05-30

Jun 2026

—

Planned 400h

Vertical Forum: Autos production

Retainer breakdowns

Utilization by resource, department, and phase

Finer cuts of the same hours — every figure ties back to the 1,752h utilized YTD.

Hours used by retained team member

Sorted by variance · over-utilization surfaces first

Member	Role	Region	Hours YTD	Forecast	Variance	Top events
David Chen	Content Lead	US	462	1,200	+13%	Amazon Ads Immersion Day: …Lvmh Advertiser Growth Summit
Jordan Park	Creative Lead	US	540	1,440	+11%	Amazon Ads Immersion Day: …Pg Advertiser Growth Summit
Yumi Tanaka	APAC Regional Lead	APAC	318	960	+6%	CN ChinaJoy Hype Lounge Hakuhodo Strategic Partner Immersion
Alex Schwab	Production Lead	US	715	1,920	+4%	Amazon Ads Immersion Day: …Nike Advertiser Growth Summit Vertical Forum · Autos
Sarah Marin	Account Lead — Amazon Ads	US	612	1,680	-2%	Amazon Ads Immersion Day: …Pg Advertiser Growth Summit Nike Advertiser Growth Summit
Maria Lopez	Logistics Lead	US	480	1,440	-6%	Amazon Ads Immersion Day: …CN ChinaJoy Hype Lounge Pg Advertiser Growth Summit
Priya Iyer	Strategy Lead	US	196	720	-8%	Amazon Ads Immersion Day: …

Retainer-level valuation

Hours allocated by workstream

Strategic planning + portfolio orchestration1,440h30%
Brand + creative governance960h20%
Vendor partner management720h15%
Production oversight (cross-event)960h20%
Reporting + analytics480h10%
Account leadership240h5%

Total contracted4,800h·$1.8M

Utilization by month

12 monthly data points across the 2026 retainer year

Hours used (actual)

Projected

Planned target

Event-specific costs

Total event-specific YTD$1.4M