Retainer health
Amazon Ads Growth Marketing · 2026 Retainer
Jan 1, 2026→Dec 31, 2026·4,800 contracted hours·$1.8M valuation
Hours used
1,752/ 4,800
37% consumed
Forecast total
5,180
Retainer health
93%on plan
Months until renewal
7
Renews Dec 31, 2026
At current utilization rate, hours will hit 92% of contracted by August. Forecast lands at 5,180h vs the contracted 4,800h. Discuss scope adjustment in the next monthly review.
AI generated · grounded in 4 months of utilization data
Monthly reviews
Cadence
4 of 6 reviews completed · scope variance feeds the utilization forecast.
Jan 2026
412h
Planned 400h
Q1 planning kickoff · brand workshop · Immersion LA pre-pro
Adj · No scope changes
Feb 2026
388h
Planned 400h
Vendor partner refresh · Hakuhodo brief intake
Adj · Saved 12 hours from automated brief intake
Mar 2026
451h
Planned 400h
P&G Summit creative reviews + ChinaJoy permit research
Adj · ChinaJoy permits ran 51h over — flagged for retro
Apr 2026
501h
Planned 400h
Immersion LA production prep · Nike Summit kickoff
Adj · Approved +100h scope addition for Nike accelerated timeline
May 2026
—
Planned 400h
In progress · Immersion LA final stretch
Adj · Scheduled review 2026-05-30
Jun 2026
—
Planned 400h
Vertical Forum: Autos production
Retainer breakdowns
Utilization by resource, department, and phase
Finer cuts of the same hours — every figure ties back to the 1,752h utilized YTD.
Pad content track by 12% in initial estimates. Pattern holds across 14 events spanning 2024–2025.
Pre-production tracks reliably come in ~8% under forecast. Worth trimming the standard estimate to reclaim retainer hours for the content track.
Recap deck + retro consistently 13% over. Either expand standard scope or carve out as a billable event-specific line.
On-site production hours swing ±20% per event depending on complexity. Forecast against the mean but flag the variance for any event >$500K.
AI surfaces these patterns — the producer decides whether to adjust scope or escalate.
- Strategic planning + portfolio orchestration1,440h30%
- Brand + creative governance960h20%
- Vendor partner management720h15%
- Production oversight (cross-event)960h20%
- Reporting + analytics480h10%
- Account leadership240h5%
Event-specific costs