
Analytics
Insights
Portfolio intelligence across 24 events, 14 vendors, 29 people
Spend by category
Top 6 categories by YTD vendor spend
Spend by client
Event spend-to-date split across 1 clients
- Amazon Ads Growth Marketing$2.5M · 100.0%
Spend by vendor — top 10
YTD spend across the 10 highest-volume vendor partners
Drill in
All insights surfaces
Every analytic view, grouped by what you're investigating
Performance
Portfolio health
Composite health index — on-track ratio, spend variance, vendor risk, capacity.
Forecast
Quarterly spend forecast vs plan with AI-driven variance commentary.
Win rate
Pitch outcomes by client, vertical, and producer — won, lost, withdrawn.
Margin waterfall
Per-event margin trace — planned through committed to actual.
Value realized
ROI dashboard — what the Playbook has actually delivered in dollars + hours saved.
Risk
Geography