Executive brief · Pre-event
Amazon Ads Immersion Day: Los Angeles
Days to event
Sep 15, 2026
Spend / Budget
37% committed
Workback
2/18 items complete
Status
No critical issues flagged
Region
Los Angeles
Template
18 workback items
The three things
- 1
Strategic outcome
From signal to story: showcase Amazon Ads' AI-powered creative capabilities — Full-Funnel Campaigns, Prime Video Signature, ASIN-to-video creative agents, the Samsung interactive-ad partnership — to a curated audience of tier-1 advertisers across luxury, CPG, and entertainment. Prove Amazon is the largest premium streaming canvas where signal becomes story.
- 2
Risk that matters most right now
Immersion LA content track is accelerating — likely 23h over budget. Worth a check-in with Maria Lopez before next week's review.
- 3
Decision needed from execs
Approve the $44K budget reduction to lock Salt Floral Studio over Statement Floral — saves ~25% on decor with cleaner contract terms.
75 senior guests across CMO/CRO and brand-marketing leads. Mix of decision-makers and emerging buyers — designed to drive 1:1 strategic conversations between Amazon Ads leadership and key advertiser stakeholders.
Success looks like
- Brand affinity lift measured against a pre/post survey baseline
- Attributed pipeline progressed within 90 days post-event
- NPS from attendees and an executive-debrief readout to client leadership
- AquaVenue$175K
- TCI Lighting & AudioTechnical / AV$95K
- Form ModularModular Staging & Furniture$122K
- SBI FabricationCustom Fabrication$90K
Brief signed
Aug 1
Vendor lock
Jul 1
Site visit
Jun 15
ROS lock
Aug 20
Show day
Sep 15
Currently 129 days from show day · workback at 47% · zone map V2 — post Aqua selection signed off · journey designed across 8 moments
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 37% of budget — pacing within plan envelope.
- Immersion LA content track is accelerating — likely 23h over budget. Worth a check-in with Maria Lopez before next week's review.
- Workback item On-site security plan is at-risk — owner is Maria Lopez; recommend pinging today.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon