Event · Run-of-Show
Amazon Ads Immersion Day: Los Angeles
17 blocks across 2 days · last updated May 9, 2026
Total blocks
17
In current cut
Sessions
6
Plenary + keynote slots
Receptions
3
Meals + receptions combined
Total runtime
15h 30m
Across the program
- Closing remarks scheduled tight against Q&A — only 0 min between blocks. Consider adding a 5-min buffer.
- Tight transition between "Guest registration + welcome cocktails" and "Move to plenary" — only 0 min between sessions.
- Tight transition between "Move to plenary" and "Welcome remarks" — only 0 min between sessions.
45 min
Guest registration + welcome cocktails
15 min
Move to plenary
15 min
Welcome remarks
Tanner Elton (VP, US Advertising Sales — Amazon Ads), Sarah Liu (Amazon Ads)
- AV: House lights to 60%
- AV: Walk-up music: Track 12 fade in 8s
45 min
Opening keynote — "From signal to story: AI-powered creative on the largest premium streaming canvas"
Alan Moss (VP, Global Advertising Sales — Amazon Ads)
- AV: Front-light cue 12
- AV: Lower thirds active
- AV: Full-Funnel Campaigns demo at 18:30
90 min
Branded reception + dinner
Stations: passed canapés first 30 min, then plated dinner. Statement Floral decor live. Samsung interactive-ad demo station active near bar.
Total runtime
15h 30m
Across 2 days
Breaks + transitions
8
8h 50m of total time
Content / break ratio
0.75
6h 40m content · 8h 50m break