Customer Journey
Audience journey — Amazon Ads Immersion Day: Los Angeles
8 moments across 440 total minutes · designed against the V2 zone map
Steps
Designed audience moments
Total duration
440 minutes end-to-end
Energy peak
60 min · audience feels energized
Risk flagged
30 min · audience feels restless
- Valet greeting
- Personalized name badge
- Branded welcome bag
Arrival is choreographed against the statement floral install — the first 30 seconds set the tone.
- Passed apps
- Bistro florals
- Soft live music
- +1 more
Energy peak — the "this feels special" moment.
- Bathroom break
- Side-bar conversations
Risk: 30-minute open window after keynote — energy can dissipate. Designed-against gap, but should we fill it?
- Premium centerpieces
- Curated seating
- Live music
- +1 more
Re-peak. Designed for connection over content — quieter but deeper.
- Valet retrieval
- Goodbye gift handoff
- Personalized note
Designed energy peaks at minute 75 (Welcome reception); the post-keynote 30-minute gap is the known risk.
| Step | Space ref | Zone label | Capacity check |
|---|---|---|---|
| Arrival· 30 min | b1 | Registration (Lobby) | Fits · 75 seats |
| Check-in· 15 min | b1 | Registration (Lobby) | Fits · 75 seats |
| Welcome reception· 60 min | b2 | Arrival reception (Garden Patio) | Fits · 75 seats |
| Keynote· 75 min | b3 | Keynote (Main Ballroom) | Fits · 80 seats |
| Mid-day gap· 30 min | — | No space required | — |
| Breakouts· 90 min | b4 | Breakout A — Strategy (Gallery East) | Fits · 35 seats |
| Plated dinner· 120 min | b6 | Plated dinner (Main Ballroom converted) | Fits · 75 seats |
| Departure· 20 min | — | No space required | — |
Linked to 8 blocks in the V2 zone map.
- Energy peaks at minute 75 (Welcome reception) — the “this feels special” moment.
- Mid-day gap (30 min): The post-keynote 30-min gap risks losing momentum. Consider a curated networking moment or a content "moment" to bridge.
- Adapt for venue: if a venue has only 1 breakout room (e.g. Hamburg), the Breakouts step needs to compress 2 tracks into 1 — flag and re-design.
AI grounded in 8 designed steps + V2 zone map
When a venue is finalized, the journey designer cross-checks each step’s spaceRefagainst the venue’s actual room availability and capacities. Conflicts — e.g. a venue like Hamburg that offers only 1 breakout room when the journey assumes 2 — are flagged here for the producer to resolve. Standard moments stay the same; the staging adapts.
Designed against the Aqua Beverly Hills layout (V2 zone map). Energy designed to peak at the welcome reception and re-peak at the plated dinner; the post-keynote 30-minute gap is the known risk.