Event · Amazon Ads Growth Marketing

Amazon Ads Immersion Day: Los Angeles

Sep 15–16, 2026·Los Angeles·75 guests·
On track
·Immersion Day
Ask the Playbook

Days to event

130

Targeting September 15, 2026

Workback completion

47%

2 of 18 items complete

Spend / Budget

$150K / $400K

38% committed

Brand consistency

92%

Across approved creative

Recent activity
Last 7 days · across the event team
  • The Playbook Surfaced Statement Floral as suggested decor vendor — $4.2M YTD spend, eligible for tier 2 pricing

    8 hrs ago

  • JP

    Jordan Park Uploaded stage design renders V2 — awaiting Strategy review

    yesterday

  • ML

    Maria Lopez Confirmed venue floor plan with Aqua

    2 days ago

  • SY

    System Committed $95K to TCI Lighting & Audio (PO-2026-0398)

    4 days ago

  • DC

    David Chen Speaker abstracts: 4 of 6 collected

    May 1

Upcoming deliverables
Next 5 by deadline
  • Stage design renders V2

    Creative · Jordan Park

    Jun 5

    On track
  • Lock site visit dates

    Production · Alex Schwab

    Jun 15

    On track
  • Speaker abstracts collected

    Content · David Chen

    Jun 30

    On track
  • Vendor SOWs signed

    Operations · Alex Schwab

    Jul 1

    On track
  • Custom fab shop drawings

    Creative · Jordan Park

    Jul 10

    On track
Pending approvals
AI suggests · the producer's click is what acts. Scoped to this event.
11
TypeRequestRequested byDateUrgencyAI suggestionActions
Contract
SBI Fabrication — stage architecture + entry portal
Alex SchwabMay 8, 2026
Urgent
AI: Push back· 92% confidence
3 anomalies vs corpus norms (Net-60 / exclusivity / auto-renewal). Push-back recommended over outright reject.
Venue
Aqua Beverly Hills — final hold + day-2 buyout add-on
Alex SchwabMay 6, 2026
Urgent
AI: Approve· 91% confidence
Aqua hosted 4 prior Amazon SAAM events with avg rating 4.7/5; capacity fits 120 guests; on-track for Net-30 terms.
Creative
Day 1 plenary — stage design renders V2
Jordan ParkMay 7, 2026
Soon
AI: Approve· 86% confidence
Aligns with brand kit (Champagne Gold + Amazon black). No anomalies vs prior Immersion Day renders.
Budget
Immersion LA budget v3 — sign-off ($359K vs $400K approved)
Alex SchwabMay 8, 2026
Soon
AI: Approve· 88% confidence
No outliers vs Immersion Day template; total tracks at 90% of approved budget.
Creative
Day 1 opening keynote deck V1 — first review
David ChenMay 8, 2026
Soon
AI: Push back· 78% confidence
3 of 24 slides flagged for brand consistency drift — Amazon Ember substituted with Helvetica.
Vendor
F&B catering — Reception + plenary, 75 guests × 2 days
Maria LopezMay 6, 2026
Soon
AI: Approve· 82% confidence
Volume tier 2; quote at 9% off list — within expected discount range (10% expected).
Contract
Vanguard Security — pushed back terms
Maria LopezMay 6, 2026
Soon
AI: Approve· 71% confidence
Vendor returned with revised liability cap at $1M (matches norm); other terms unchanged.
Vendor
TCI Lighting & Audio — broadcast feed scope at $58K
Jordan ParkMay 7, 2026
Normal
AI: Approve· 84% confidence
Volume tier 2; quote at 12% off list — within expected discount range (12% expected).
Creative
Day 1 breakout briefs — Retail / Auto / Beauty tracks
David ChenMay 5, 2026
Normal
AI: Approve· 90% confidence
Brand consistency 94% — all assets within Amazon Ads kit.
Creative
Advertiser invitation — final art + email send-list
Ravi MehtaMay 4, 2026
Normal
AI: Approve· 93% confidence
Aligns with brand kit (Smile Orange + Squid Ink). No anomalies vs prior Immersion Day renders.
Creative
Immersion LA recap video script — first cut
David ChenMay 8, 2026
Normal
AI: Approve· 82% confidence
Story arc tracks Immersion Day template; 3 customer quotes, on-message.
Venue
Confirmed · contract on file

Aqua · Beverly Hills

9555 Wilshire Blvd, Beverly Hills, CA 90212

Capacity 120·Region AMER·Market Los Angeles
All surfaces
Every page tied to Amazon Ads Immersion Day: Los Angeles · 29 surfaces · Immersion Day
Engage a vendor
W17

Open the W17 vendor engagement panel.

RFQ comparison
Soon

No RFQ on file yet for this event.

Overview
Current

Event hub — KPIs, activity, deliverables, venue, all surfaces.

Work items

Project planner — Table / Gantt / Board / List with AI critical-path readout.

Budget

Estimated, committed, actual by category with burn % and variance.

Resourcing

Team by department, allocations, day-rate × days cost.

Assets

Color, typography, logo, photography, and AI-generated creative assets.

Vendors

Engaged vendors with POs + AI-suggested partners.

Exec summary

One-page status snapshot for client / leadership review.

Run-of-Show

Minute-by-minute schedule with AI tight-transition detection.

Task Gantt

Project-management Gantt — task list × timeline with critical path callouts.

Production binder

28-tab production binder rendered as a navigable web view.

Zone map

Bubble-diagram zone planning — V1 pre-venue, V2 post-venue floor plan.

Booth calculator

Square-foot / utility / freight estimate for trade-show booths.

Attendee journey

End-to-end journey map — pre-event, on-site, post-event touchpoints.

Risk timeline

AI-projected risk trajectory with intervention points.

Vendor proposals

Apples-to-apples comparison of vendor proposals with AI clarifying questions.

Recommend vendors

AI-ranked vendor candidates per budget category.

New RFI

Draft a request-for-information packet for vendor outreach.

Vendor outreach

Outbound communication tracker — RFIs, proposal status, follow-ups.

Talent

Talent and on-camera roster with availability and clearance status.

Travel & housing

Crew travel grid, hotels, per-diems, AI optimization hints.

Budget estimate

Versioned estimate editor with AI anomaly check.

Budget recon

Planned vs actual reconciliation with AI auto-matching.

Recap deck

7-slide AI-generated post-event recap.

Lessons learned

Post-event retro — what worked, what didn't, what we'll do.

Audit trail

Per-event activity log scoped from the global feed.

13-week workback

Canonical production timeline — week-by-week milestones with status, AI heads-up on slips.

Service catalog

Full scope of services — 14 categories with locale rules and Amazon-provides flags.

Cross-portfolio context

How this event sits in the Q3 2026 portfolio

Events this quarter

7

In flight or planned across the portfolio

Rank by budget

1st of 7 by spend

$400K budget vs portfolio peers

Use cross-portfolio analytics to compare against the rest of the FY26 program.