Production workback

Amazon Ads Immersion Day: Los Angeles — 13-week production timeline

Production started May 29, 2026 · Live August 28, 2026.

Current position

Week 8 of 13

Slippage flagged
Workback heads-up
1 flagged

1 week flagged for review:

  • Week 9 — All large-format graphic elements approved → production at risk · approval slipping

AI surfaces the slips · producers decide push-back, escalate, or absorb.

13-week canonical timeline
Standardized across every event in the program · custom event-specific milestones layered under each canonical week

  1. Week 1 of 13

    May 29

    Done
    • Alignment on scope
    • Keynote/breakout programming
    • Creative concepting
    • Space planning
    • Site visit

  2. Week 2 of 13

    Jun 5

    Done
    • Alignment continued
    • Programming refinement
    • Creative concepting

  3. Week 3 of 13

    Jun 12

    Done
    • R1 Creative & Logistics presented
    • Content & show development commences

  4. Week 4 of 13

    Jun 19

    Done
    • Feedback & refinement
    • Production & 3P staffing vendors finalized

  5. Week 5 of 13

    Jun 26

    Done
    • R2 Creative & Logistics presented
    • Feedback & refinement

  6. Week 6 of 13

    Jul 3

    Done
    • R3 Creative & Logistics presented
    • Feedback & refinement

  7. Week 7 of 13

    Jul 10

    Done
    • Final Creative approvals requested

  8. Week 8 of 13

    Jul 17

    In progress
    • All fabrication & scenic elements approved → production

  9. Week 9 of 13

    Jul 24

    At risk
    • All large-format graphic elements approved → production

  10. Week 10 of 13

    Jul 31

    Upcoming
    • A/V & technical orders finalized
    • All catering finalized
    • Content/digital assets finalized

  11. Week 11 of 13

    Aug 7

    Upcoming
    • Final production planning
    • Security & staffing plans shared
    • Initial production schedule shared
    • Final event collateral approved

  12. Week 12 of 13

    Aug 14

    Upcoming
    • Shipping commences
    • Crisis management & ops plans shared
    • Final scripts & content elements delivered

  13. Week 13 of 13

    Aug 21

    Upcoming
    • Pre-site call with all stakeholders
    • Final speaker prep
    • Final production schedule shared