Event · Run-of-Show
Amazon Ads Immersion Day: Los Angeles
17 blocks across 2 days · last updated May 9, 2026
Total blocks
17
In current cut
Sessions
6
Plenary + keynote slots
Receptions
3
Meals + receptions combined
Total runtime
15h 30m
Across the program
- Closing remarks scheduled tight against Q&A — only 0 min between blocks. Consider adding a 5-min buffer.
- Tight transition between "Guest registration + welcome cocktails" and "Move to plenary" — only 0 min between sessions.
- Tight transition between "Move to plenary" and "Welcome remarks" — only 0 min between sessions.
60 min
Coffee + light breakfast
30 min
Day 2 opening — strategic context
Tanner Elton (Amazon Ads), Sarah Liu (Amazon Ads)
- AV: Lights to 100%
- AV: Front projection on stage architecture
60 min
Customer keynote
CMO Speaker (Tier-1 advertiser — luxury/CPG/auto)
- AV: Customer logo wall reveal at 09:35
- AV: Cue 14 lighting
20 min
Prime Video Signature spotlight — live storytelling at scale
Jared Stacy (VP, Global Live Production — Prime Video)
- AV: Sports highlight reel pre-roll
- AV: Lower thirds active
20 min
Coffee break
50 min
Salons (3 parallel) — Luxury & Lifestyle · Performance · Prime Sports
Various
Parallel sessions; producers run hand-off announcement at 11:08. Luxury & Lifestyle track replaces former LVMH-only framing.
90 min
Lunch + working roundtables
Plated. 8 roundtables of ~9 each.
90 min
Salons round 2
Various
30 min
Coffee + transition to closing
60 min
Plenary close + Q&A
Rachel Liu, Sarah Liu
- AV: Audience mics live
- AV: Cue 22 lighting
30 min
Closing remarks
Sarah Liu
180 min
Closing dinner — offsite
Buses depart 18:30 from Aqua. 8 tables of 10.
Total runtime
15h 30m
Across 2 days
Breaks + transitions
8
8h 50m of total time
Content / break ratio
0.75
6h 40m content · 8h 50m break