Executive brief · Pre-event
Vertical Forum · CPG
Days to event
Feb 26, 2026
Spend / Budget
96% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Chicago
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
110 industry-specific guests across sector buyers and creative leads. Single-vertical convening — designed to anchor Amazon Ads as the default partner for the category, not a generalist ad platform.
Success looks like
- Vertical-specific pipeline created within 60 days
- Speaker / panel readiness scores from internal stakeholders
- NPS from attendees with peer-comparison cuts
Vendors not yet engaged.
Brief signed
Oct 29
Vendor lock
Dec 13
Site visit
Dec 28
ROS lock
Feb 12
Show day
Feb 26
Currently 0 days from show day · workback at 100%
- Status currently complete. No new risks detected in the last 24 hours.
- Spend at 96% of budget with 0 days remaining — pacing ahead of plan. Forecast review recommended before next vendor commit.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing