Executive brief · Pre-event
Vertical Forum: Autos
Days to event
Jun 18, 2026
Spend / Budget
43% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Detroit
Template
0 workback items
The three things
- 1
Strategic outcome
Position Amazon Ads as the default media layer for OEM launch programs — pull auto brands closer to Prime Video + DSP roadmaps.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
Confirm whether to expand from one OEM showcase to two — the second slot is reserved through Friday only.
100 industry-specific guests across sector buyers and creative leads. Single-vertical convening — designed to anchor Amazon Ads as the default partner for the category, not a generalist ad platform.
Success looks like
- Vertical-specific pipeline created within 60 days
- Speaker / panel readiness scores from internal stakeholders
- NPS from attendees with peer-comparison cuts
Vendors not yet engaged.
Brief signed
Feb 18
Vendor lock
Apr 4
Site visit
Apr 19
ROS lock
Jun 4
Show day
Jun 18
Currently 40 days from show day · workback at 62%
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 43% of budget — pacing within plan envelope.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon