Executive brief · Pre-event
Skai × Smartly Event Sponsorship
Days to event
Sep 9, 2026
Spend / Budget
15% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Las Vegas
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
80 targeted guests across priority advertiser stakeholders. Designed to advance the client relationship through a high-quality, on-brand experience.
Success looks like
- Brand affinity lift vs pre-event baseline
- Attributed pipeline within 90 days post-event
- NPS from attendees and executive readout to client leadership
Vendors not yet engaged.
Brief signed
May 12
Vendor lock
Jun 26
Site visit
Jul 11
ROS lock
Aug 26
Show day
Sep 9
Currently 123 days from show day · workback at 26%
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 15% of budget — pacing within plan envelope.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing