Executive brief · Pre-event
CN ChinaJoy Hype Lounge
Days to event
Aug 1, 2026
Spend / Budget
50% committed
Workback
Schedule loading
Status
Permit awaiting venue authority approval
Region
Shanghai
Template
0 workback items
The three things
- 1
Strategic outcome
Establish Amazon Ads' presence with the Chinese gaming ecosystem — open partnership conversations with the top 10 publishers attending ChinaJoy.
- 2
Risk that matters most right now
Permit awaiting venue authority approval. Without intervention this becomes the headline at the next portfolio review.
- 3
Decision needed from execs
Decide whether to greenlight a contingency venue. Permit approval is in the city authority’s hands and the current path has no fallback if it slips past June 1.
200 sector-attending guests across gaming publishers, platform partners, and creators. Brand-presence activation at a third-party industry conference — designed for visibility and partnership conversations, not lead capture.
Success looks like
- Qualified partnership conversations initiated on-site
- Press / social coverage and share-of-voice during conference
- NPS from invited partner-list attendees
Vendors not yet engaged.
Brief signed
Apr 3
Vendor lock
May 18
Site visit
Jun 2
ROS lock
Jul 18
Show day
Aug 1
Currently 84 days from show day · workback at 41%
- Permit awaiting venue authority approval
- Spend at 50% of budget — pacing within plan envelope.
- ChinaJoy permit research ran 51h over plan (Mar). Forecast now +60h vs budget — recommend escalating to Sam.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon