3P Activation
Booth cost calculator — CN ChinaJoy Hype Lounge
Activation at ChinaJoy 2026 — Shanghai New International Expo Centre · drayage at $1.85/lb
Estimated total
$52,180
Drayage + services + labor + fees
Booth size
600sqft
Floor footprint at Shanghai New International Expo Centre
Total weight
4,800lbs
Sets the drayage line
vs Last year
0%
Down
Vs ChinaJoy 2025 Hype Lounge
Activation specs
Edit to recompute the estimate live. AI auto-flags fees that fall outside benchmark ranges.
Materials
6 line items rolling up to 4,800 lbs (default)
- Custom modular wall panels (12 × 8ft)
- Branded floor (printed vinyl)
- Lounge seating (16 units)
- Demo kiosks (4)
- LED video wall (2.6mm pitch, 8 × 8ft)
- Brass-accent signage
Cost breakdown
Each line cites the rule from the exhibitor package
Drayage
4,800 lbs × $1.85/lb = $8,880
Per-lb pricing — SNIEC bonded broker invoice basis
$8,880
Mandatory services
F&B + security + customs broker per SNIEC exhibitor package
$14,400
Labor
Local SNIEC labor (no union required) — IATSE venues add ~18% to this line
$22,500
Fees
Permits, customs declarations, on-site coordination
$6,400
Live total
Recomputes as you edit specs above
$52,180
AI flags on this estimate
Surfaced from the corpus · producer decides
- Shanghai New International Expo Centre uses SNIEC-only labor. No union premium — SNIEC labor handles all setup.
- At 4,800 lbs you’re -4% lighter than the avg of 3 past activations.
- Drayage is 17% of total — the dominant cost driver. Lighter materials are the highest-leverage savings.
AI grounded in 3 past activations + this venue’s exhibitor package.
Past activations for comparison
Citation-grounded benchmarks from the corpus
| Activation | Year | Sqft | Weight | Actual | vs current |
|---|---|---|---|---|---|
| ChinaJoy 2024 Hype Lounge (similar scope) | 2024 | 540 | 4,200 | $47,800 | 109% |
| ChinaJoy 2025 Hype Lounge | 2025 | 600 | 4,650 | $52,300 | 100% |
| CES 2025 Amazon Ads booth | 2025 | 800 | 6,100 | $73,400 | 71% |
| Average | 647 | 4,983 | $57,833 | 90% |
Exhibitor package rules
Constraints from ChinaJoy 2026 — Shanghai New International Expo Centre
- SNIEC bonded broker required for inbound freight (11-day window)
- No outside rigging crews — must use SNIEC labor
- Catering must use SNIEC F&B if hospitality is offered in-booth
- 380V 3-phase available; generator-free policy (house grid only)
- No outside security; SNIEC security required for after-hours