Executive brief · Pre-event
Amazon Ads Immersion Day · Mexico City 2026
Days to event
Mar 12, 2026
Spend / Budget
96% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Mexico City
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
65 senior guests across CMO/CRO and brand-marketing leads. Mix of decision-makers and emerging buyers — designed to drive 1:1 strategic conversations between Amazon Ads leadership and key advertiser stakeholders.
Success looks like
- Brand affinity lift measured against a pre/post survey baseline
- Attributed pipeline progressed within 90 days post-event
- NPS from attendees and an executive-debrief readout to client leadership
Vendors not yet engaged.
Brief signed
Nov 12
Vendor lock
Dec 27
Site visit
Jan 11
ROS lock
Feb 26
Show day
Mar 12
Currently 0 days from show day · workback at 100%
- Status currently complete. No new risks detected in the last 24 hours.
- Spend at 96% of budget with 0 days remaining — pacing ahead of plan. Forecast review recommended before next vendor commit.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing