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Budget Estimate v3 — May 6, 2026
Amazon Ads Immersion Day: Los Angeles
Amazon Ads Growth Marketing · Sep 15, 2026 – Sep 16, 2026 · Los Angeles · 75 guests
Authored by Alex Schwab · Generated May 9, 2026
Current working estimate — Tradeshow scope dropped, Decor scoped to engage Statement Floral @ $5K. Holds ~10% headroom against the $400K event budget.
Summary
| Total estimated | $359,000 |
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| Total actual (charges posted) | $291,201 |
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| Variance vs planned | −$67,799 |
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| Forecast margin | 27.2% |
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| Client budget | $400,000 |
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Detailed breakdown
Venue
$75,000| Description | Qty | Unit | Rate | Total |
|---|
| Aqua Beverly Hills — refined buyout | 1 | package | $75,000 | $75,000 |
Technical / AV
$58,000| Description | Qty | Unit | Rate | Total |
|---|
| TCI lighting design + ops | 1 | package | $22,000 | $22,000 |
| Audio + video + broadcast feed | 1 | package | $36,000 | $36,000 |
Custom Fab
$38,000| Description | Qty | Unit | Rate | Total |
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| Stage architecture + entry portal | 1 | package | $38,000 | $38,000 |
Catering
$48,000| Description | Qty | Unit | Rate | Total |
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| Reception + plenary F&B | 1 | package | $48,000 | $48,000 |
Talent
$32,000| Description | Qty | Unit | Rate | Total |
|---|
| Speaker honoraria + coaching | 1 | package | $32,000 | $32,000 |
Signage
$12,000| Description | Qty | Unit | Rate | Total |
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| Wayfinding + branded signage | 1 | package | $12,000 | $12,000 |
3P Staffing
$22,000| Description | Qty | Unit | Rate | Total |
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| BAs + check-in + concierge | 1 | package | $22,000 | $22,000 |
Logistics
$18,000| Description | Qty | Unit | Rate | Total |
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| Crew + talent travel + freight | 1 | package | $18,000 | $18,000 |
BOH
$12,000| Description | Qty | Unit | Rate | Total |
|---|
| Back-of-house ops | 1 | package | $12,000 | $12,000 |
Permits
$5,000| Description | Qty | Unit | Rate | Total |
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| City + venue permitting | 1 | package | $5,000 | $5,000 |
Decor
$5,000| Description | Qty | Unit | Rate | Total |
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| Decor + florals (Statement Floral — engagement pending) | 1 | package | $5,000 | $5,000 |
General Production
$34,000| Description | Qty | Unit | Rate | Total |
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| Producer fee + contingency | 1 | package | $34,000 | $34,000 |