Executive brief · Pre-event
Advertiser Growth Summit · Q3 AMER
Days to event
Aug 12, 2026
Spend / Budget
45% committed
Workback
Schedule loading
Status
Creative completion at 30% with 12 days to event
Region
New York
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
Creative completion at 30% with 12 days to event. Without intervention this becomes the headline at the next portfolio review.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
60 targeted guests across priority advertiser stakeholders. Designed to advance the client relationship through a high-quality, on-brand experience.
Success looks like
- Brand affinity lift vs pre-event baseline
- Attributed pipeline within 90 days post-event
- NPS from attendees and executive readout to client leadership
Vendors not yet engaged.
Brief signed
Apr 14
Vendor lock
May 29
Site visit
Jun 13
ROS lock
Jul 29
Show day
Aug 12
Currently 95 days from show day · workback at 30%
- Creative completion at 30% with 12 days to event
- Spend at 45% of budget — pacing within plan envelope.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing