Executive brief · Pre-event
Advertiser Growth Summit · Q1 EMEA
Days to event
Jan 29, 2026
Spend / Budget
96% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
London
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
75 targeted guests across priority advertiser stakeholders. Designed to advance the client relationship through a high-quality, on-brand experience.
Success looks like
- Brand affinity lift vs pre-event baseline
- Attributed pipeline within 90 days post-event
- NPS from attendees and executive readout to client leadership
Vendors not yet engaged.
Brief signed
Oct 1
Vendor lock
Nov 15
Site visit
Nov 30
ROS lock
Jan 15
Show day
Jan 29
Currently 0 days from show day · workback at 100%
- Status currently complete. No new risks detected in the last 24 hours.
- Spend at 96% of budget with 0 days remaining — pacing ahead of plan. Forecast review recommended before next vendor commit.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing