Executive brief · Pre-event
3P Vertical · Cannes Lions Activation
Days to event
Jun 17, 2026
Spend / Budget
80% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Cannes
Template
0 workback items
The three things
- 1
Strategic outcome
Reinforce the client relationship through a high-quality, on-brand event experience that becomes a reference point in next year’s contract conversation.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
No blocking decision. Confirm executive attendance and travel windows so the team can lock seating and credentials this week.
120 sector-attending guests across gaming publishers, platform partners, and creators. Brand-presence activation at a third-party industry conference — designed for visibility and partnership conversations, not lead capture.
Success looks like
- Qualified partnership conversations initiated on-site
- Press / social coverage and share-of-voice during conference
- NPS from invited partner-list attendees
Vendors not yet engaged.
Brief signed
Feb 17
Vendor lock
Apr 3
Site visit
Apr 18
ROS lock
Jun 3
Show day
Jun 17
Currently 39 days from show day · workback at 64%
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 80% of budget with 39 days remaining — pacing ahead of plan. Forecast review recommended before next vendor commit.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon Ads Growth Marketing