Partnership review · Q2 2026

Welcome, Amazon Web Services.

From signal to story: AI-powered creative on the largest premium streaming canvas.

Two-year retainer · 0 active events · 0 approved catalog items · Renews

Retainer health

0% on plan

Watch status

YTD spend

$0

Across 0 events

Approved catalog

0 items

Across 0 categories

Brand consistency

0%

Immersion LA · series-locked Viz ID

The 2026 narrative

From signal to story

Amazon Ads' 2026 product roadmap reframes the buying motion and the creative one — Full-Funnel Campaigns launched Q1 with natural-language setup, AI agents now generate video creative from a single ASIN, Prime Video Signature is the new premium sponsorship tier, and the Samsung TV Plus interactive-ad partnership goes live in July 2026 — one month before Immersion LA. The Playbook is how that signal becomes story across this year's portfolio.

Full-Funnel Campaigns

Natural-language campaign setup — Q1 2026 launch. The new top-of-funnel for advertisers.

Prime Video Signature

Premium sponsorship tier on the largest authenticated streaming graph in the US.

ASIN-to-video agents

AI creative agents that generate broadcast-grade video ads from a single product detail page.

Samsung interactive ads

Live July 2026 — one month before Immersion LA. A hero demo moment for the August program.

Your flagship this year

No flagship event scheduled yet
When an event is added to Amazon Web Services, it will surface here as your hero moment for the partnership review.

Walkthrough stops

What we'll show you
Eight stops, designed for a partnership review — pre-event design, execution, and recap, all in one frame.
Stop 1

Your portal

Amazon Ads scoped view — your events, only what you should see.

Stop 2

Retainer health

Monthly hours, scope adjustments, forecast — transparent by default.

Stop 3

Approved items catalog

Every approved decor, AV, signage, and tabletop item — by category.

Stop 4

Brand system + Viz ID

Series-locked visual identity — colors, type, photo, generated kit.

Stop 5

Immersion LA detail

Flagship event — venue, workback, vendors, budget breakdown.

Stop 6

Customer journey

How the guest experience is staged from arrival through strike.

Stop 7

Run-of-show

Minute-by-minute show flow — keynote, panels, reception.

Stop 8

Post-event recap

Decks, lessons learned, and value realized — shipped within the week.

What you get

Three pillars of the partnership

Production scale

Pre-event design, execution, and recap — all in one frame. One producer, one portfolio, one source of truth.

Brand consistency

Series-locked Viz IDs apply once and drive every Amazon event in the portfolio. Approved once, expressed everywhere.

Strategic transparency

Retainer health, value realized, and lessons learned — surfaced continuously, not at the end of the year.

Built for Amazon Web Services · The Playbook prototype · Last reviewed May 2026