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Template · SAAM

Immersion Day

Single-day strategic narrative event for top advertiser growth accounts. Plenary + breakouts + branded reception.

Use this template

Default guests

75

Per event seeded from this template

Duration

1day

Default run length

Runway

8wks

Workback length recommended

Times used

9× used

used 2 weeks ago — Immersion LA

Best for

SAAM programs that hew close to Amazon Ads Immersion Day: Los Angeles and P&G Advertiser Growth Summit. Producers have stood up 9 events on this shape — phases, BoM, and budget allocations below seed automatically into a new event.

Series workback

This template’s workback applies to a series

This template has been used on 9 events. Each event re-dates from kickoff but reuses the phase structure below.

Event A Mar 2026

Event B Aug 2026

Event C Q4 2026

Same phase shape. Different start dates.

Production
14 tasks · 8 weeks

Producer Checklist seeded from this phase

Content
9 tasks · 6 weeks

Producer Checklist seeded from this phase

Creative
11 tasks · 7 weeks

Producer Checklist seeded from this phase

Logistics
12 tasks · 4 weeks

Producer Checklist seeded from this phase

Operations
8 tasks · 3 weeks

Producer Checklist seeded from this phase