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Scenario · centralized

Single Anchored Team + Regional Flex

Central US-based retained team owns the relationship and the calendar. Regional bench supplements as events fire abroad. Best for moderate concurrent volume with most events in a single region.

Retained headcount

7

Across US hub + regions

Avg bench

9

Steady-state supplementation

Concurrent coverage

3

Events handle-able in parallel

Annual cost

$1.9M

All-in retained + avg bench

Team shape

Retained roles + regional bench depth · sized by utilization

Retained · US hub

SM

Sarah Marin

Account Lead — Amazon Ads

AS

Alex Schwab

Production Lead

JP

Jordan Park

Creative Lead

DC

David Chen

Content Lead

ML

Maria Lopez

Logistics Lead

PI

Priya Iyer

Strategy Lead

Retained · regional

YT

Yumi Tanaka

APAC Regional Lead

Regional bench rings

US75% of mix · 9 on bench
CJPRIRRGNFAKFALMJC
EMEA12% of mix · 7 on bench
MBEVTBNHSNGOSM
APAC13% of mix · 6 on bench
HSLZANOHMRRM
Who decides what

Retained roles × decision rights · centralized model

RoleRegionbudget approvalclient relationshipscope changesvendor selectionproduction go decisionscrew staffingcreative approvalbrand guardrailsagency directioncontent scopeeditorial approvalspeaker confirmationstravel approvalvenue coordinationpermit managementapac vendor selectionapac permit managementlocal crew staffingstrategic directionmeasurement frameworkclient reporting
Sarah Marin
Account Lead — Amazon Ads
US
Alex Schwab
Production Lead
US
Jordan Park
Creative Lead
US
David Chen
Content Lead
US
Maria Lopez
Logistics Lead
US
Yumi Tanaka
APAC Regional Lead
APAC
Priya Iyer
Strategy Lead
US
Coverage vs concurrent demand

26-week demand line overlaid with this scenario's coverage ceiling

16 weeks exceed coverage
02468Coverage — 3AugSepOctNovDecJanFeb

16 weeks would exceed this scenario's coverage of 3 concurrent events. Tinted area is uncovered demand.

Trade-offs

Pros

  • Single source of truth — one team that owns the partnership
  • Lowest annual cost vs full multi-region staffing
  • Tight institutional memory across events

Cons

  • Falls over above ~3 concurrent events
  • Regional events depend on bench availability — risk during peak weeks
  • US-time-zone bottleneck for APAC events
Recommended for

Portfolios of 12–20 events/year with up to 3 concurrent at peak.