Executive brief · Pre-event
Hakuhodo Strategic Partner Immersion
Days to event
Sep 28, 2026
Spend / Budget
20% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Tokyo
Template
0 workback items
The three things
- 1
Strategic outcome
Deepen Hakuhodo’s buy-side commitment — convert agency-of-record relationships into multi-year Amazon Ads programs across APAC.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
Confirm executive attendance from Amazon side — Hakuhodo leadership is sending three SVPs and expects symmetry.
50 strategic guests across agency leadership and executive sponsors. Closed-door agency-of-record immersion designed to convert tactical relationships into multi-year strategic agreements.
Success looks like
- Multi-year commitment dollars in the post-event pipeline
- Joint roadmap artifacts produced during the immersion
- NPS from agency leadership and follow-up commitment cadence
Vendors not yet engaged.
Brief signed
May 31
Vendor lock
Jul 15
Site visit
Jul 30
ROS lock
Sep 14
Show day
Sep 28
Currently 142 days from show day · workback at 22%
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 20% of budget — pacing within plan envelope.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon