Executive brief · Pre-event
P&G Advertiser Growth Summit
Days to event
Aug 12, 2026
Spend / Budget
78% committed
Workback
Schedule loading
Status
Creative completion at 30% with 12 days to event
Region
Cincinnati
Template
0 workback items
The three things
- 1
Strategic outcome
Anchor P&G as a long-horizon Amazon Ads partner — convert a transactional buyer into a strategic one through hands-on creative immersion.
- 2
Risk that matters most right now
Creative completion at 30% with 12 days to event. Without intervention this becomes the headline at the next portfolio review.
- 3
Decision needed from execs
Approve the proposal to delay creative completion by 5 days and add 1 senior reviewer — only viable path to ship at quality with 12 days remaining.
60 senior guests across CMO/CRO and brand-marketing leads. Mix of decision-makers and emerging buyers — designed to drive 1:1 strategic conversations between Amazon Ads leadership and key advertiser stakeholders.
Success looks like
- Brand affinity lift measured against a pre/post survey baseline
- Attributed pipeline progressed within 90 days post-event
- NPS from attendees and an executive-debrief readout to client leadership
Vendors not yet engaged.
Brief signed
Apr 14
Vendor lock
May 29
Site visit
Jun 13
ROS lock
Jul 29
Show day
Aug 12
Currently 95 days from show day · workback at 30%
- Creative completion at 30% with 12 days to event
- Spend at 78% of budget with 95 days remaining — pacing ahead of plan. Forecast review recommended before next vendor commit.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon