Executive brief · Pre-event
Nike Advertiser Growth Summit
Days to event
Jul 22, 2026
Spend / Budget
30% committed
Workback
Schedule loading
Status
No critical issues flagged
Region
Portland
Template
0 workback items
The three things
- 1
Strategic outcome
Translate Nike’s brand storytelling instincts into Amazon Ads inventory bets — establish Amazon as Nike’s primary sports activation surface.
- 2
Risk that matters most right now
No critical risks flagged. Watch project burn velocity at the next weekly review — the early signals will surface there first.
- 3
Decision needed from execs
Sign off on the talent shortlist — three of five names need agency outreach by week’s end to hold show-day availability.
80 senior guests across CMO/CRO and brand-marketing leads. Mix of decision-makers and emerging buyers — designed to drive 1:1 strategic conversations between Amazon Ads leadership and key advertiser stakeholders.
Success looks like
- Brand affinity lift measured against a pre/post survey baseline
- Attributed pipeline progressed within 90 days post-event
- NPS from attendees and an executive-debrief readout to client leadership
Vendors not yet engaged.
Brief signed
Mar 24
Vendor lock
May 8
Site visit
May 23
ROS lock
Jul 8
Show day
Jul 22
Currently 74 days from show day · workback at 38%
- Status currently on track. No new risks detected in the last 24 hours.
- Spend at 30% of budget — pacing within plan envelope.
Grounded in workback · burn telemetry · vendor data · last refresh 2 min ago
Alex Schwab
NVE Producer
Isabella Rossi
NVE Account Lead
Sam Hagen
Client Lead · Amazon