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Budget Estimate v3 — May 6, 2026
Amazon Ads Immersion Day: Los Angeles
Amazon Ads · Sep 15, 2026 – Sep 16, 2026 · Los Angeles · 75 guests
Authored by Alex Schwab · Generated May 9, 2026
Current working estimate — Decor line scoped to engage Statement Floral @ $5K.
Summary
| Total estimated | $830,000 |
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| Total actual (charges posted) | $291,201 |
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| Variance vs planned | −$558,799 |
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| Forecast margin | 65.7% |
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| Client budget | $850,000 |
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Detailed breakdown
Venue
$175,000| Description | Qty | Unit | Rate | Total |
|---|
| Aqua Beverly Hills — refined buyout | 1 | package | $175,000 | $175,000 |
Technical / AV
$145,000| Description | Qty | Unit | Rate | Total |
|---|
| TCI lighting design + ops | 1 | package | $60,000 | $60,000 |
| Audio + video + broadcast feed | 1 | package | $85,000 | $85,000 |
Custom Fab
$90,000| Description | Qty | Unit | Rate | Total |
|---|
| Stage architecture + entry portal | 1 | package | $90,000 | $90,000 |
Catering
$95,000| Description | Qty | Unit | Rate | Total |
|---|
| Reception + plenary F&B | 1 | package | $95,000 | $95,000 |
Talent
$60,000| Description | Qty | Unit | Rate | Total |
|---|
| Speaker honoraria + coaching | 1 | package | $60,000 | $60,000 |
Signage
$22,000| Description | Qty | Unit | Rate | Total |
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| Wayfinding + branded signage | 1 | package | $22,000 | $22,000 |
3P Staffing
$65,000| Description | Qty | Unit | Rate | Total |
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| BAs + check-in + concierge | 1 | package | $65,000 | $65,000 |
Logistics
$45,000| Description | Qty | Unit | Rate | Total |
|---|
| Crew + talent travel + freight | 1 | package | $45,000 | $45,000 |
BOH
$35,000| Description | Qty | Unit | Rate | Total |
|---|
| Back-of-house ops | 1 | package | $35,000 | $35,000 |
Permits
$8,000| Description | Qty | Unit | Rate | Total |
|---|
| City + venue permitting | 1 | package | $8,000 | $8,000 |
Decor
$5,000| Description | Qty | Unit | Rate | Total |
|---|
| Decor + florals (Statement Floral — engagement pending) | 1 | package | $5,000 | $5,000 |
General Production
$85,000| Description | Qty | Unit | Rate | Total |
|---|
| Producer fee + contingency | 1 | package | $85,000 | $85,000 |