Amazon Ads (headline)ProducerCreative LeadExecutiveSVP, ProductionAccount DirectorClient (Amazon)
Step 1 / 12

Journey 1 — Brief → Event

Step 1 of 12

The thin brief Alex received

Here's the brief in its raw form. Watch the AI extract structured parameters — audience, outcomes, dates, budget hint — with per-field confidence scores and source quotes back to the email body.

What you'll see

The thin brief Alex received

/events/new/brief

Open destination

Extracted fields

14

High confidence (>80%)

9

Low confidence

3

Source quotes

Per field

  • Original brief panel on the left — every extracted value cites the source sentence
  • Confidence chip per field — green / amber / red coded against the extraction certainty
  • Producer can accept, correct, or send a clarifier back to the client per field
01/12The thin brief Alex received
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